22,000 advertising spaces to be operated for eight years across France
Réseau Ferré de France outsources operations of advertising space on its property to two companies.
advertising space
Subcontracting advertising space
Réseau Ferré de France relies on two external service providers for the operation of its advertising space:
METROBUS for "in-station" spaces (approximately 12,000),
the JC.DECAUX-AVENIR group for the 10,000 "out-of-station" spaces.
These companies were granted operation rights for an eight-year period starting on 1st April 2008, under one of the largest advertising signage contracts in France.
The result of a demanding procedure
The decision to work with these service providers was made in a call to tender launched in July 2007, during which Réseau Ferré de France called in a committee of experts to guarantee strict conditions of equality among candidates.
The two candidates were selected by the Board of Directors in March 2008.
